Why Family-Friendly Dining Matters: 4 Ways to Boost Loyalty & ROI
Creating a family-friendly dining experience is a smart move for any restaurant. When kids are engaged, families tend to stay longer, order more, and leave with positive memories. Here’s how a kid-friendly environment can drive your restaurant’s success:
1. Build Family Loyalty with Mealtime Fun
Family-friendly dining isn’t just about convenience anymore; it’s about creating a memorable atmosphere that makes families feel welcome and like they belong. Parents are more likely to return to restaurants where kids are entertained and happy, which turns first-time visitors into regulars who keep coming back for more time and time again. Industry data shows that a significant majority of parents prefer dining at restaurants that accommodate their children’s needs, with 92% stating that they are likely to return to such establishments. This preference contributes to stronger customer loyalty and more frequent visits (Restaurant365).
2. Increase Average Check Values
Entertained kids give parents the chance to relax and enjoy their meals without having to worry about the bringing electronic devices or dealing with kids who are unruly and hungry while they wait for their food to come to the table. When parents can relax, this often leads to additional orders, from extra drinks to desserts as the family is content. Restaurants that provide branded kids’ placemats or activities frequently see an increase in average ticket size as families linger longer. On average, family-oriented establishments report up to a 35% higher check average per visit compared to non-family-friendly venues. This increase is driven by additional orders like kids’ meals, desserts, and beverages for all (Restaurant365).
3. Spread Positive Word-of-Mouth
When families have a great experience, they’re likely to recommend it to their other parent friends who are often on the hunt for great dining spots to bring their family. A restaurant where parents and kids both have fun becomes a popular neighborhood hang, bringing in new customers thanks to positive referrals and online reviews. Industry data shows that restaurants that are perceived as welcoming to families report a 70% increase in word-of-mouth referrals. Satisfied families are more likely to recommend the restaurant to others, expanding the customer base organically (National Restaurant Association).
4. Make Your Restaurant a Destination
Branded kids’ placemats with activities like coloring, mazes, and puzzles can make your restaurant a top choice for families who dine in and feel seen and catered to. Offering these small yet memorable experiences helps turn your restaurant into a go-to family destination that drives additional revenue and brand loyalty in a competitive marketplace that often treats the family dining experience as a necessary afterthought.
Simplify Family-Friendly Dining with KidsMenus
KidsMenus.com makes it easy for restaurants of all types and sizes to offer customized, engaging placemats with original and entertaining art to their family patrons without breaking the bank or requiring much time. Simply sign up for a plan that best suites your needs, add your restaurant’s logo, and choose from various templates to create a unique experience for kids while reinforcing your brand and taking a load off parents and other restaurant patrons who would otherwise be disturbed by bored and unruly kids.
Try KidsMenus with a free trial today and watch your ROI soar as families flock to your restaurant for unforgettable dining experiences! With KidsMenus it’s easy to become known as a family-friendly dining destination that entertains everyone who walks in the door and does it well.